Imereti, situated along the upper reaches of the Rioni River, is one of the most diverse regions in Georgia, with a constantly changing topography. Winemaking has been practiced in the region for millenia and the traditional Imeretian method of utilizing kvevri is still widely used today. Archil Guniava Wine Cellar is located in the western area of Imereti, close to the banks of the Kvirila River and the industrial town of Zestafoni. This part of the region sits on a massive slab of limestone, covered by a thick layer of clay. During the Soviet occupation, there was little investment into the wineries and many vineyards fell into a state of disrepair.